🇬🇧 PPC & Google Ads Management · United Kingdom
PPC campaigns that pay for themselves
Most Google Ads accounts waste 30–40% of their budget. We rebuild campaigns around search intent, conversion tracking you can trust, and relentless optimisation — so every unit of currency is accountable.
In short
iGrowix manages Google Ads, Microsoft Ads and paid social campaigns for businesses in the UK. Management includes account restructure, conversion tracking, ad copy testing, bid strategy and monthly reporting, with pricing from £549/mo plus ad spend.
What's included
Account audits & rebuilds
We find the wasted spend first. Most audits uncover 20–40% budget savings before we scale anything.
Search, Shopping & PMax
Full-funnel Google Ads management — Search, Shopping, Performance Max, Display and YouTube — matched to your margin targets.
Landing page CRO
Ads only work as well as the page they land on. We design and test landing pages that lift conversion rates.
Tracking you can trust
Server-side tagging, GA4 and offline conversion imports so decisions are made on real revenue, not clicks.
The work, made visible
What a rebuilt account looks like
The before-and-after of PPC management lives in two views: the ad occupying the top of the results page, and the account dashboard where cost per lead falls while volume grows.
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Google Ads — Campaign overview
Last 12 monthsClicks
12.4K
▲ 86%
Conversions
542
▲ 214%
Cost / conv.
£23
▼ 38%
Conversions — 12 months after account rebuild
Search — Emergency
£19 CPA
Search — Brand
£4 CPA
Performance Max
£31 CPA
Illustrative examples showing typical campaign patterns — not a specific client account. We'll share real, anonymised case data on a discovery call.
Our process
01
Audit
A free account audit quantifies wasted spend and the opportunity.
02
Rebuild
Restructured campaigns, tight keyword-to-ad-to-page relevance, accurate tracking.
03
Optimise
Weekly bid, budget, query and creative optimisation.
04
Scale
Proven winners scaled across networks and locations with clear ROAS targets.
Where the wasted 30–40% actually hides
Almost every Google Ads account we audit leaks money in the same places: broad match keywords matching junk queries nobody reviews, search campaigns quietly spending on Display network placements, brand and generic terms mixed in one campaign so the numbers flatter each other, conversion tracking that counts page views as leads, and bids automated against those broken signals. None of this is visible on the surface dashboard — which is why accounts run for years at half their potential.
Our free audit quantifies the leak before you commit to anything. We export your search-terms report, rebuild your conversion data, and show you — in currency, not percentages — what the last 90 days of wasted spend cost and what the same budget could produce restructured. If the account is genuinely well-run, we'll tell you that too; it happens about one time in ten.
The rebuild: intent-mapped campaigns and tracking you can trust
A high-performing account is built backwards from the customer. We group keywords by intent, not just theme — someone searching 'emergency electrician London' needs a different ad and landing page to someone searching 'how much does rewiring cost'. Tight keyword-to-ad-to-page relevance raises Quality Scores, which lowers your cost per click, which means the same budget buys more customers. That relevance chain is 80% of PPC success and the part set-and-forget management always skips.
Under it all sits measurement. We implement GA4 and server-side tagging correctly, import offline conversions from your CRM where sales close off-line, and separate lead quality from lead volume — because 50 enquiries that don't answer the phone are worth less than 10 that buy. Google's own automated bidding is powerful, but only when fed truthful data; feeding it junk conversions is how accounts optimise themselves into the ground.
Beyond search: Shopping, PMax, Microsoft and paid social
Search captures demand that already exists; the rest of the stack creates and recaptures it. For e-commerce we run Shopping and Performance Max with clean product feeds and margin-based bidding — feeding profit data, not just revenue, so the algorithm chases the orders worth having. Microsoft Ads reaches an older, often wealthier audience at CPCs typically 30% below Google, and takes an hour to mirror once your Google campaigns are proven.
Paid social — Meta, LinkedIn, TikTok — completes the funnel: prospecting audiences who look like your best customers, and retargeting the visitors who didn't convert first time (which is 97% of them). We unify reporting across all networks so you compare every channel on the same cost-per-lead line, and budget migrates monthly to whatever is producing customers cheapest. No channel loyalty, no silos — just arithmetic.
Landing pages: where ad money is won or lost
Sending paid traffic to your homepage is the most expensive mistake in PPC. A visitor who searched for one specific thing needs a page about exactly that thing — matching headline, relevant proof, one clear action. Purpose-built landing pages routinely convert at two to three times the rate of general site pages, which arithmetically halves your cost per lead before a single bid changes.
We design, build and test landing pages as part of PPC management, not as a separate project. Every major campaign gets its own page; every page gets a testing roadmap — headlines, proof placement, form length, offer framing. A/B tests run until statistical significance, winners become the new control, and the compounding lift flows through every pound, dollar or rupee of media spend behind it.
Fees, budgets and what to expect
Management starts at £549/mo — flat fee for smaller accounts, a percentage of spend for larger ones, whichever is cheaper for you. Media budget is separate, paid directly to the ad platforms on your own accounts: you own the account, the data and the history, always. We size starting budgets from your target cost per lead and real market CPCs in the UK, then scale what proves itself rather than guessing big on day one.
Expect leads in week one — PPC is the fastest channel there is — with cost per lead stabilising at its efficient level after four to eight weeks of optimisation data. From there the job is compounding: query-level pruning, ad copy iteration, audience refinement, landing page tests. Accounts we manage typically see cost per acquisition improve 20–50% against their pre-iGrowix baseline within a quarter — and we report against that baseline so the improvement is visible, not asserted.
PPC and SEO: rivals on the invoice, partners in the account
Businesses often frame it as a choice — pay for clicks now, or invest in rankings for later — but the channels are strongest run together, and the data flows both ways. Your paid search-terms report is the fastest market research that exists: it tells you, within days, exactly which phrases in the UK produce enquiries and which just produce clicks. We feed those proven converters straight into the SEO content plan, so organic effort goes into keywords with demonstrated commercial value instead of guesses.
The economics improve in the other direction too. As SEO wins rankings for a term, we can taper paid bids on it and redeploy that budget into keywords organic hasn't reached yet — steadily lowering your blended cost per lead across both channels. And when both listings appear together, the visibility compounds: searchers see your brand twice on one page, click-through rises on both results, and competitors get squeezed out of the real estate. Clients who run both channels with us under one strategy typically reach a blended cost per lead 25–40% below what either channel achieves alone, which is why we report them on one dashboard rather than in separate silos.
PPC FAQs — United Kingdom
How much should I spend on Google Ads in the UK?
Most SMEs in the UK see reliable data from the equivalent of £549/mo upwards in monthly management plus a media budget sized to local CPCs — competitive metros like London often need more. We size budgets from your target cost per lead, not guesswork.
What are your PPC management fees?
iGrowix PPC management starts at £549/mo or a percentage of ad spend for larger accounts, whichever structure suits you. No long lock-in contracts — we retain clients through results.
How quickly does PPC generate leads?
PPC delivers traffic from day one, and most accounts produce measurable leads within the first two weeks. Expect 4–8 weeks of optimisation before cost per lead stabilises at its best level.
Do you manage Microsoft and paid social ads too?
Yes — alongside Google Ads we run Microsoft Ads, Meta, LinkedIn and TikTok campaigns, with unified reporting so you can compare cost per lead by channel.
Ready to talk ppc?
Get a free, no-obligation strategy call and a clear plan for your next 12 months of growth — wherever in the world you are.